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Summary
Rachel Wilkins, a Web3 consultant and marketing strategist, shares her life story and journey as an artist. She emphasizes the importance of authentic marketing that doesn’t feel like marketing, where artists create a pull rather than a push. She encourages artists to tell stories through their artwork, network with intention, and identify patterns in their collectors to reach the right audience. Rachel also discusses the challenge of staying true to your artistic voice and not getting swayed by trends. She advises artists to focus on long-term goals and embrace the early stages of their journey. Finally, Rachel highlights the value of art in society, describing artists as the great narrators of life who have the ability to evoke emotions and create profound experiences. In this part of the conversation, Tanmay and Rachel discuss networking strategies at conferences and events, Rachel’s book on selling NFTs as a one-of-one artist, the psychological aspects of money and sales in the art world, and the impact of Banksy’s prolific works. They also touch on the importance of building a small group of dedicated collectors and the opportunities that Web3 has created for artists around the world. In this conversation, Rachel Wilkins and Tanmay discuss the transformative power of Web3 for artists. They explore how Web3 technology, particularly NFTs, has democratized the art world and provided new opportunities for artists to showcase and sell their work globally. They emphasize the importance of championing and elevating artists from all backgrounds and locations. Rachel shares success stories of artists who have been able to sell their work for significantly higher prices through NFTs, challenging the traditional notions of art value. They also discuss the importance of knowing one’s worth as an artist and overcoming limiting beliefs. Rachel highlights the need for greater diversity, equity, and inclusion in the Web3 space and the importance of using art to address social and charitable causes. They conclude by encouraging artists to be playful, consistent, and to show up for themselves every day.In this episode of Rocklaz Radio, Tanmay Shah and Laura Grinbarga discuss books and podcasts they have read and listened to. They share their favorite podcasts, such as Akimbo and Freakonomics, and talk about the benefits of reading digitally and listening to audiobooks. They recommend books like The Artist’s Way, Big Magic, and The War of Art for creative inspiration. They also discuss the importance of finding the right time to read and making notes while reading. The conversation touches on spirituality in art and the impact of books like The Alchemist and Siddhartha. They also mention books on negotiation and personal development, such as Think and Grow Rich and The 7 Habits of Highly Effective People. The conversation covered a wide range of topics, including book recommendations, favorite genres, and spiritual and philosophical discussions. Some of the recommended books include ‘Atomic Habits’ by James Clear, ‘The Warrior’s Apprentice’ by Lois McMaster Bujold, ‘The Silver Metal Lover’ by Tanith Lee, ‘Mahabharata’ and ‘Bhagavad Gita’ by Shri Shri Ravishankar, and ‘Business Sutras’ by Devdutt Patnayak. The conversation also touched on the importance of finding balance and substance in the content we consume.
Transcript Click Here
Chapters
0:00:40 About Rachel
0:09:47 How to find right collector
0:20:40 Running after trends
0:30:55 What do arts do for Society?
0:34:35 How to network in events? How to close the deal?
0:41:25 How to sell NFTs as a 1/1 Artist
0:43:55 Passive income
0:49:23 *How to deal with money? So that it does not effect our art.
0:58:38 Army of collectors or selling 1 art at at time?
1:03:54 Pricing, story of an artist 1:07:40 Rapid fire questions.
Takeaways
• Authentic marketing creates a pull rather than a push, telling stories and building a brand that appeals to the audience.
• Identify patterns in your collectors to understand who resonates with your work and target your marketing efforts accordingly.
• Stay true to your artistic voice and resist the temptation to follow trends, as it can distract from your long-term goals.
• Embrace the early stages of your artistic journey and remember that success takes time and perseverance.
• Artists have a profound impact on society, as they are the great narrators of life and have the ability to evoke emotions and create meaningful experiences. Set goals for networking at conferences and events, such as connecting with at least three new people.
• Tell your story succinctly and practice conveying it in different time frames (30 seconds, 2 minutes, 20 minutes).
• Don’t be afraid to ask for the sale, but make sure you have built a relationship with the potential buyer first.
• Create multiple revenue streams as an artist, such as teaching, coaching, and affiliate marketing.
• Examine your money beliefs and work on removing emotions from pricing your artwork.
• Focus on building a small group of dedicated collectors who can become ambassadors for your work.
• Web3 has opened up new opportunities for artists around the world to showcase and sell their art.
• Banksy’s anonymity and iconic works have contributed to his success as an artist. Web3 technology, particularly NFTs, has democratized the art world and provided new opportunities for artists to showcase and sell their work globally.
• Championing and elevating artists from all backgrounds and locations is crucial for making Web3 exceptional.
• NFTs have challenged traditional notions of art value, allowing artists to sell their work for significantly higher prices.
• Knowing one’s worth as an artist and overcoming limiting beliefs is essential for success in the art world.
• Art has the power to address social and charitable causes and create positive change in society.
• Being playful, consistent, and showing up for oneself every day are key to success as an artist in the Web3 space.
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