#2 Pricing & Marketing Tips from Traditional Professional Artists.


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The conversation is about pricing tips for traditional professional artists. The speakers discuss their experiences with pricing their artwork in both the traditional art market and the NFT space. They emphasize the importance of having a pricing structure and considering factors such as time spent on a piece and demand. They also discuss the difference between collectors and flippers and the need for artists to stay true to themselves and not over-sell. The speakers share their own pricing strategies and advise young artists to have alternative jobs to support their art careers. In this conversation, the speakers discuss various aspects of pricing and marketing in the NFT art world. They share their experiences with pricing their artwork, including considerations such as production costs, size, and genre. They also discuss the challenges and opportunities of selling NFTs, including the importance of building a community and finding the right platform. The speakers emphasize the need for artists to educate themselves about the NFT space and to be authentic in their art. They also touch on the legal restrictions on NFTs in certain countries, highlighting the need for change and support for artists in those regions.In this episode of Rocklaz Radio, Tanmay Shah and Laura Grinbarga discuss books and podcasts they have read and listened to. They share their favorite podcasts, such as Akimbo and Freakonomics, and talk about the benefits of reading digitally and listening to audiobooks. They recommend books like The Artist’s Way, Big Magic, and The War of Art for creative inspiration. They also discuss the importance of finding the right time to read and making notes while reading. The conversation touches on spirituality in art and the impact of books like The Alchemist and Siddhartha. They also mention books on negotiation and personal development, such as Think and Grow Rich and The 7 Habits of Highly Effective People. The conversation covered a wide range of topics, including book recommendations, favorite genres, and spiritual and philosophical discussions. Some of the recommended books include ‘Atomic Habits’ by James Clear, ‘The Warrior’s Apprentice’ by Lois McMaster Bujold, ‘The Silver Metal Lover’ by Tanith Lee, ‘Mahabharata’ and ‘Bhagavad Gita’ by Shri Shri Ravishankar, and ‘Business Sutras’ by Devdutt Patnayak. The conversation also touched on the importance of finding balance and substance in the content we consume.


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00:00 Introduction
06:48 Differentiating Between Collectors and Flippers
42:09 Pricing Considerations and Production Costs
51:36 Using a Formula for Pricing NFT Artwork
01:13:35 Exploring Creative Freedom in the NFT World
01:21:38 Educating Yourself, Trusting Your Art, and Being Authentic



• Establish a pricing structure for your artwork based on factors such as time spent and demand.
• Differentiate between collectors and flippers and prioritize building relationships with genuine collectors.
• Stay true to yourself and don’t over-sell your artwork. -Consider having alternative jobs to support your art career, especially in the early stages.
• Regularly review and adjust your prices based on market conditions and your own growth as an artist. Consider factors such as production costs, size, and genre when pricing NFT artwork.
• Building a community and finding the right platform are crucial for selling NFTs.
• Educate yourself about the NFT space and stay authentic in your art.
• Legal restrictions on NFTs in certain countries can pose challenges for artists.
• Support and change are needed to empower artists in regions with NFT restrictions.


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